Oral care


Toothpastes, mouthwashes, certain flosses, other pastes & creams

Did you know?

  • In 5000 BC the Egyptians made a tooth powder from myrrh, the powdered ashes of ox hooves, powdered and burnt eggshells, and pumice
  • The first use of toothpaste started in the 19th century in the form of powders made from chalk, pulverised brick or salt
  • Oral care has witnessed crucial improvements in recent decades, such as the introduction of fluorides and antibacterial ingredients to prevent tooth decay, plaque-reducing mouth rinses and substances to gently clean sensitive teeth


  • Good oral care helps prevent gum disease, tooth decay, plaque growth and chronic bad breath. If left untreated, plaque growth and gum and tooth decay can lead to bacterial infections of the whole body
  • Toothpaste is the single most important consumer product in the ongoing battle to maintain good oral health
    • In addition to improved hygiene, toothpaste can be combined with other benefits such as tooth-whitening and breath-freshening
    • Fluoride has played a significant role in the improvement of dental health over the past 20 years, shown by the fact that the severity of tooth decay has decreased
  • Recent advances in oral care products for sensitive teeth enable improved quality of life for many consumers
  • Oral care products help protect against enamel erosion. Early epidemiological research indicates there may be a link between good oral hygiene and cardio-vascular health
"I wish a product could detect the first signs of tooth decay..."