Providing information about products
Labelling
The EU Cosmetics Regulation sets out strict rules for labelling cosmetic products. It details what information must be included on the product container and packaging. Where there are space restrictions, information must be provided on an enclosed leaflet.
Labelling requirements include:
The name or registered name and address of the Responsible Person
The content at the time of packaging, by weight or
volume
How long the product will continue to fulfil its function after being opened
The date of minimum durability (if less than 30 months)
Any precautions relating to the use of the product
The manufacturing batch number
The product’s function, unless it is clear from its presentation
A list of ingredients, set out in descending order of weight
The country of origin, for products imported into the EU
Read Understanding the Label for further information on labelling requirements for cosmetic products.
The role of distributors
The ‘Responsible Person’, who is usually the manufacturer or importer, is responsible for most of the rules set out in the Cosmetics Regulation. However, distributors have specific responsibilities too. They must check that labelling information is correct and that the date of minimum durability has not passed. If they think a cosmetic product fails to conform with the requirements of the Regulation, they must not sell it. If they believe a product poses a health risk, they must report it to the Responsible Person and the competent national authorities of their member state. They also have a responsibility to ensure suitable storage and distribution conditions.
Advertising
Advertising is an important part of the interaction between consumers and cosmetics brands. It helps explain how products work, who they are for and how to use them. Advertising plays an important role in enabling consumers to make informed choices.
The Cosmetic Products Regulation sets out principles about the claims manufacturers can make on their packaging. This is complemented by the Common Criteria on Claims Regulation and guidelines outlining how claims should be made. A key requirement in this context is that all claims must be scientifically substantiated. The industry also has a voluntary initiative on responsible advertising. This covers important areas such as taste and decency, advertising to children, and respect for the human being. Cosmetics Europe has published the ‘Charter and Guiding Principles on responsible advertising and marketing communication’ to assist members.
See the section on Informing the Consumer for further information.
