Go to main content

Access the Members Only Area

Press release


“Cosmetics. Our Essentials for Daily Life” – new European Consumer Perception Study results revealed at CEAC 2022

  • Last updated: June 15, 2022

72% of European consumers consider cosmetics and personal care products important or very important in their daily lives - shows the new perception study commissioned by Cosmetics Europe. Consumers highly value cosmetic products they use and see them as key in improving quality of life, boosting self-esteem, as well as for social interactions.

“From body care, to skin care, hair care, oral care, perfumes, make-up, sun care, European consumers use, on average, over seven different cosmetic products daily and nearly 13 cosmetic products weekly” said John Chave, Director General of Cosmetics Europe opening the plenary session titled “Are Cosmetics Essential?” on the first day of the Cosmetics Europe Annual Conference 2022 (CEAC 2022). “The importance of cosmetics and personal care products in helping us protect ourselves against infections and prevent the spread of disease has today never been clearer, but this is just a part of the picture. Insights from the research we share with you today are straightforward - cosmetics contribute to many areas of our lives. For 71% of European consumers, cosmetics are important in improving quality of life, for 70% in boosting their self-esteem. Hygiene is important, but we also use cosmetics to feel good about ourselves.”

European Consumer Perception Study 2022 was conducted on behalf of Cosmetics Europe by Ifop in March 2022. Over 6000 consumers across ten European countries, i.e. Bulgaria, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, Sweden and UK, were interviewed via an online questionnaire. Respondents were representative of each country’s gender and age group distribution. For more insights, please check out the “Cosmetics. Our Essentials for Daily Life” infographic here.

Under the theme of “Facing Changing”, CEAC 2022 is continuing today and tomorrow (15-16 June), featuring a mix of plenary and parallel breakout sessions online on such topics as the changing regulatory landscape, essentiality of cosmetics, future of alternatives to animal testing in Europe, digital consumer information, international developments and more. The full conference programme can be found here.

The conference has been organised with the support of two sponsors: CIRS and QACS LAB, and in cooperation with the following media and event partners: Beauty Horizons, Chemical Watch, ChemLinked, Congrès Parfums & Cosmétiques, CosmeticOBS, CosmeticsDesign-Europe, EURACTIV, HPC Today and Premium Beauty News.


Background information:

About Cosmetics Europe
Cosmetics Europe is the European trade association for the cosmetics and personal care industry. For nearly 60 years, Cosmetics Europe has been the voice of the cosmetics and personal care industry in Europe. Our members include cosmetics and personal care manufacturers as well as associations representing our industry at national level, right across Europe.
For more information, please consult Cosmetics Europe website.

About Ifop Group
Ifop is an international market research group, leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China. Ifop Group has built an excellent knowledge of the beauty industry with dedicated expert teams across the three geographic areas. For more information, please consult Ifop Group website.

Media questions
Media representatives should address their questions to media@cosmeticseurope.eu.

Follow the latest updates and join the debates on the Cosmetics Europe Twitter account @CosmeticsEur by using the hashtag #CEAC2022

This website uses cookies. By continuing to use this site you agree to our use of cookies. To find out more about cookies, how to block them or control their use by configuring your browser, read this page. Please be aware that restricting cookies may impact on the functionality of this website.