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Do cosmetics matter? – ‘Yes, they do!' say the overwhelming majority of European consumers

  • June 14, 2017
Most of us use cosmetic and personal care products every day. In a poll of consumers of all ages, conducted across Europe, the overwhelming majority said cosmetics and personal care products are important or very important to them in their lives. Moreover, recognising good health and personal hygiene as their most important quality of life criteria, consumers made a strong connection between cosmetics and personal care products and improving their quality of life.

On the occasion of Cosmetics Europe Week 2017 taking place in Brussels on 13-16 June, Cosmetics Europe, the Personal Care Association revealed the findings of the Consumer Insights study conducted by Third-I as commissioned by Cosmetics Europe among over 4000 consumers in ten European countries on how they perceive and use cosmetics and personal care products in their daily lives.

“With a market value of €77 billion and around 2 million jobs across the European value chain, cosmetics and personal care industry is an important contributor to Europe’s economy. The European cosmetics market is the largest in the world. But our contribution is not limited to the economy. Our products do matter to European consumers - 71% of consumers surveyed see them as important or very important in their daily lives” said John Chave, Director General of Cosmetics Europe.

“And not only this. Cosmetics and personal care products improve quality of life – that is what 72% consumers said about products they use. They listed good health and personal hygiene as the most important criteria of quality of life - even above financial stability or a rewarding job” added Loïc Armand, President of Cosmetics Europe.

Consumer Insights 2017 also supports wider current research that cosmetics and personal care products play an important role in building self-esteem and enhancing social interactions every day. 80% of consumers identified cosmetics and personal care products as important or very important in building up self-esteem.
To learn more about consumer perceptions, read the full Consumer Insights 2017 and watch the Essentials for Daily Life video.
For more information on the socio-economic and environmental sustainability contribution of the European cosmetics and personal care industry, see the updated report on Socio-Economic Development and Environmental Sustainability as well the infographics on Environmental Sustainability.
Background information:

About Cosmetics Europe
Cosmetics Europe is the European trade association for the cosmetics and personal care industry. For more than 50 years, Cosmetics Europe has been the voice of the cosmetics and personal care industry in Europe. Our members include cosmetics and personal care manufacturers, and also associations representing our industry at national level, right across Europe. Directly, or through our national membership, we represent more than 4500 ranging from major international cosmetics manufacturers to small, family-run businesses operating in niche markets.

In 2016, the European cosmetics market was valued at €77 billion.

For more information, please consult our website: www.cosmeticseurope.eu.
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Follow the latest updates and join the debates on the Cosmetics Europe Twitter account @CosmeticsEur by using the hashtag #coseuweek17

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