The exhibition highlighted how digital labelling can:
- Improve the consumer experience with dynamic, tailored, and multilingual information
- Reduce environmental impact by limiting packaging size and waste, and communicating on circularity
- Boost competitiveness and innovation by introducing new technologies
- And enhance traceability via tools like the Digital Product Passport.
Attendees were invited to explore a series of interactive stands featuring companies and associations from multiple sectors. Each stand showcased practical, real-world digital labelling solutions, demonstrating how product information can be delivered in smarter, more sustainable ways.
Invitees could scan products using their phones to access both consumer-related content—such as multilingual ingredient lists, usage instructions and sustainability credentials—and backend functionalities relevant to traceability, supply chain transparency and regulatory compliance.
Reinforcing the call for harmonised EU action
With digital labelling already appearing in legislation across product sectors, DCIA reiterated its call for a harmonised, future-proof regulatory framework. Without such alignment, the risk is a fragmented Single Market and unnecessary barriers for businesses—especially SMEs.
DCIA and its members stand ready to support EU institutions in shaping a digital transition that works for everyone—consumers, businesses, and the planet.
Note to Editor:
About the Digital Consumer Information Alliance
The Digital Consumer Information Alliance (DCIA) brings together consumer-facing European associations from the food, drink, retail, wholesale, cosmetics and toy sectors. The Alliance advocates for a consistent, practical, sustainable and consumer-friendly shift toward digital product information across the EU. Click here to read the call of the Alliance.
About Cosmetics Europe
Cosmetics Europe is the European trade association for the cosmetics and personal care industry. For more than 60 years, Cosmetics Europe has been the voice of the cosmetics and personal care industry in Europe. Our members include cosmetics and personal care manufacturers as well as associations representing our industry at national level, right across Europe.